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Stocked

Client: Stocked

(M&C Saatchi Open House Brief)

Product: Frozen, stackable meals

Challenge: To highlight how Stocked makes organizing the freezer easy and efficient while standing out in a crowded frozen food market.

Insight: Freezers are often a sad place of forgotten food, with people struggling to keep freezers organized with only what they need.

Strategy: The ad compares the task of stacking freezer items with the nostalgic game of Tetris, positioning Stocked as the solution.

Proposition: Keep your freezer stacked with just what you need

American Association of
Christian Counselors

Client: American Association of Christian Counselors (AACC)

Product: Christian Counseling Service

Challenge: To inspire individuals struggling with forgiveness and emotional burdens to seek help and embrace the path of peace and reconciliation.

Insight: Many people feel conflicted when dealing with emotional pain or wrongdoings, often torn between the desire for vengeance and the Christian call to forgive.

Strategy: Highlight the spiritual and emotional relief that comes from choosing mercy over revenge, using symbolic imagery and scriptural references to resonate deeply with the audience.

Proposition: "One path is heavier. Let go of the burden."

Tinder

Client: Tinder

Product: Online dating app

Challenge: To create an ad that differentiates Tinder from other dating apps by emphasizing genuine connections rather than the overwhelming number of profiles.

Insight: Many people feel overwhelmed by the number of potential matches on dating apps, leading to "dating fatigue."

Strategy: Use the metaphor of “plenty of fish in the sea” to suggest that Tinder helps users find their unique and perfect match—their "mermaid."

Proposition: Find Your Mermaid

Uber

Client: Uber

Product: Uber Trains (hypothetical)

Challenge: To promote Uber's new train service as a reliable and affordable alternative to both ride-sharing and other modes of transportation, focusing on stable, surge-free pricing.

Insight: Commuters are frustrated by the unpredictable surge pricing in ride-sharing services, especially during peak hours, and are looking for consistent, affordable alternatives.

Strategy: Highlight Uber Trains as a solution that offers dependable transportation without surge pricing, providing riders with peace of mind and consistent fares.

Proposition: Surge Rides, Not Prices

Pet Adoption Service

Client: Hypothetical Client – Pet Adoption Service

Product: Pet adoption

Challenge: To encourage people to adopt pets by emphasizing the emotional bond between humans and animals.

Insight: Many people underestimate the joy and fulfillment that pets bring into their lives.

Strategy: Focus on the emotional rewards of adoption, using heartwarming imagery and messaging to inspire action.