Publicis Groupe London Workshop
A massive opportunity for which I was selected in London, UK from a rigorous selection process. For a six-week workshop, I was given one brief each week by a different sub-company from Publicis Groupe. Some of the results are below.
Click the images to see each presentation.
Submission
Brief: Use AI to improve Existing Ad
Agency: Digitas
Brief: Bring Crocs to the Gamer Gen
My take on the submission brief was selected and I was able to partake in the esteemed workshop. I used Pan Am's original "Europe is Only a Dream Away" tagline and used AI to give my take.
Proposed integrating Crocs to the Gen-Z zeitgeist by including Crocs in Pokemon Go, NBA 2K and GTA. The campaign included real-world experiences and incentives boosting Crocs' brand recognition and engagement.
Agency: Publicis London
Brief: Solve the Empty Nester problem with Nightstop
Proposed to tackle the urgent issue of homelessness by pairing the homeless with empty nesters. The focal point of this campaign was compassion, connection and empathy through events that brought both sides together.