Radio Ads
Tabby - Mystery Solved
Client: Tabby
Product: Buy Now, Pay Later service
Challenge: To increase brand awareness and position Tabby as a fun, empowering way to manage finances.
Insight: Many consumers feel stressed about managing finances and aren't able to think of ways to reduce stress while managing finances.
Strategy: Use a playful detective narrative to portray Tabby as the solution to “cracking the case” of financial control.
Proposition: The Financial Mystery Solved
Client: Kinokuniya
Product: Bookstore
Challenge: To remind readers of the joy and nostalgia of reading physical books in a digital world.
Insight: Many book lovers feel a deep emotional connection to the experience of reading, especially in cozy, nostalgic environments.
Strategy: Evoke the warm, comforting feeling of reading by a fireplace to inspire people to rediscover the joy of physical books. Turning oral stories to the act of reading.
Proposition: Rediscover the Comfort in Reading